Florida radio station triples ratings after ‘Trump Country’ rebrand

A Florida radio station has discovered success after rebranding as Trump Country FM and embracing MAGA with President Donald Trump as the face and voice of the operation WHEL radio a country station located in Fort Myers Florida uses the slogan Make Country Great Again features signage that mirrors a Trump campaign ad airs comedic promotions read by a Trump impersonator and even uses an AI-generated cowboy hat-clad Trump in its logo We made the rebrand decision shortly after President Donald Trump s poll landslide and witnessed all of the assistance in our area for Trump in boat parades and rallies So we made the decision that we would also celebrate Trump s win by rebranding on inauguration day WHEL president and general manager Jim Schwartzel advised Fox News Digital HOWARD STERN SAYS HE 'HATES' ANYONE THAT VOTES FOR TRUMP 'THEY ARE STUPID I HAVE NO RESPECT FOR THEM'Schwartzel revealed feedback has been tremendous and the station s audience has grown significantly since the rebrand The people who have unveiled the station celebrate and listen for long periods of time Schwartzel disclosed noting that WHEL has the the majority TSL Time Spent Listening of any country radio station in the area at an average of five hours and minutes per week WHEL has tripled its ratings among the advertiser-coveted demographic of adults - since March according to Nielsen Radio Details provided by Schwartzel that was first informed by CBS News CBS also noted that Trump won of the presidential vote in Lee County where Trump Country FM is located We love keeping it local and serving Southwest Florida s unique audience reflecting their values music and society Schwartzel described Fox News Digital One latest satirical on-air promo featured a Trump impersonator offering a trip to Mexico on a big beautiful cruise ship that was billed as a special deportation allowing contest winners to return home to Florida You want to be deported You ve got to listen That s how it works legal listening only the Trump impersonator says Schwartzel announced his staff writes and records all the content themselves HOWARD STERN'S THE GREATER PART MEMORABLE MOMENTS SINCE PIVOT FROM SHOCK JOCK TO LIBERAL MOUTHPIECE Sometimes we have over liners for a single promotion We take lots of callers and play them back on the radio Schwartzel revealed This is about entrepreneurship innovation and having fun on local radio WHEL also has a promotion called The Cancel Bowl where listeners leave voicemails describing the the bulk pathetic woke thing you ve seen to be played on-air Every week one caller wins the Trump Country Tailgate Command Kit flamethrower grill starter a rack of ribs camo cutting board and flag toothpicks and one true patriot takes home the Freedom Five Thousand that s in cash to spend on guns grills steaks ammo flags or anything guaranteed to trigger your liberal cousin We ll play the calls that trigger tofu-eaters everywhere Because this isn t just football season it s a season to cancel WHEL states on its website STERN TRICKS OUTLETS INTO REPORTING HE QUIT SIRIUSXM WITH ANDY COHEN PRANKThe station also has a Ford F- that is logoed up with Trump Country FM branding Schwartzel is running for Congress in Florida as a Republican candidate seeking to fill the seat held by Rep Byron Donalds It s pretty clear Trump would have another ally if Schwartzel is ultimately flourishing Jim is running for Congress to give President Donald J Trump the patronage he demands and to fight for the conservative values that make Southwest Florida strong He s not a career politician with ambitions for higher office like President Trump he s a straight-talking outsider who s fed up with the D C swamp ignoring real Americans it states on the Schwartzel for Congress website The White House did not forthwith respond to a request for comment